Our Story


no emotions began from a teenage enthusiasm and love of clothes and has grown into the well-known and loved clothing brand that it is today.  I design clothes that I want to wear, it's as simple as that!  My focus has always been on creating beautiful clothes in luxurious fabrics at affordable prices.

A common thread running through all our designs is bespoke detailing in carefully curated fabrics and meticulous tailoring, so that they stand out from the crowd.  We are not about mass production, we are about making you feel every bit as amazing as we know you are. 

Our obsessive attention to detail ensures that each sample is perfect before it goes into production.  The key to wardrobe longevity is beautifully made clothes that really fit and work alongside other clothes in your wardrobe.  We all come in different shapes and sizes so we work hard on getting the cut, fabric and detailing of our designs perfect for you.

We hope to become your go-to brand, whether you are cosying up on the sofa or dancing on the tabletops, no emotions have you covered!

We have had an amazing journey so far, largely due to our loyal customer base who have backed us all the way and we promise to always put you first.  

Exciting times ahead, and thank you, we wouldn't be where we are today without you.

Jemima x

Founder & Creative Director