13 independent brands to have firmly on your radar

As someone who steers away from high street shopping, I’m constantly on the lookout for emerging brands.

Fashion gravitates toward independently-owned brands for their clarity of vision and sense of edge. There’s something deliciously satisfying about finding pieces before they hit the mainstream - brilliantly innovative, mindfully made and refreshingly unstaged.

Not only is it often the more sustainable option, but shopping 'small' is the secret weapon for building a wardrobe that’s both original and effortlessly eye-catching. Unlike mass-market labels, new-name designers offer distinctive silhouettes, unexpected textures and authentic design, often crafted from the comfort of their own home.

With social media at our fingertips, there are ample brands to peruse before hitting Oxford Street out of ease. And no - buying from these homegrown labels isn’t always more expensive.