It all started with

a teenage enthusiasm and a love of clothes and has grown into the well-known clothing brand that it is today.  I design clothes that I want to wear, it's as simple as that!  My focus has always been on creating beautiful clothes in luxurious fabrics at affordable prices.

The common thread running through all our designs is meticulous tailoring and bespoke details in carefully curated fabrics. We're not about mass production, we want you to stand out from the crowd so that you can feel every bit as amazing as we know you are. 

Our obsessive attention to detail ensures that each sample is perfect before it goes into production.  The key to wardrobe longevity is beautifully made clothes that really fit, flatter and work alongside your other clothes.  We all come in different shapes and sizes, and we work hard on getting the cut, fabric and detailing of our designs perfect for you.

Founder & Creative Director


Zero Waste Policy

Our focus is on manufacturing designs to the highest quality whilst having a keen eye on making sure that they are made sustainably and considerately.  We use fabrics that are built to last and are made of both natural and synthetic fibres that combine to offer quality, practicality and durability.  We operate a zero-waste policy, using fabric remnants to make our smaller items and keeping samples to a minimum. 

Small Batch Production

We produce in small batches to avoid waste and over production and currently manufacture across the UK, Vietnam, Nepal and Turkey in family run businesses. All the factories that we work with are fully certified and focus on kind working environments with strict guidelines on approved levels of healthcare, competitive pay and regular breaks.

Eco-Friendly Packaging

Our packaging is 100% eco-friendly, you will receive your order in a clear compostable bag, wrapped in acid free tissue paper. All orders are sent out in reusable and recyclable cardboard boxes or paper mailbags, sealed with paper tape.  Our packaging can be re-used when sending back items for return or exchange.

We don’t claim to have it all ‘stitched up’ but we continue to strive on our levels of sustainability and will keep up to speed with new ways of improving our operations.