Our Story

It all started with The Silk Trouser. Founder and Creative Director, Jemima May was after a trouser that could ‘do it all’: Office days, parties, weekend errands, flattering at the waist whilst lengthening the legs. Crafted from a comfortable fabric that looks luxurious with a bold, but considered use of colour to make it stand out from the crowd. Recognising the need for versatile, cool and affordable pieces, No Emotions was born. A brand built for young women like herself - who hustle as hard as they celebrate.

Our Style

As the brand continues to grow, the original silk icons now share the stage with a curated selection of capsule collections. Each piece remains faithful to its foundings: versatility for every season, inclusivity in sizing and a commitment to high-quality fabrics and craftsmanship. But above all, they exude that elusive 'cool girl' vibe.

So, what distinguishes us? Well, it's the opposite: we're just as a relatable as you are. Together with Jemima, there's a closely bonded team of creatives, photographers, stylists, and designers who intimately understand our customers - because they are our customers.

Here’s the twist, with every No Emotions piece lies a lot of emotion. We design from the heart, offering clothes that empower you to convey whatever mood you're experiencing on any given day - no words needed.

No Emotions, just style with personality.

Zero Waste Policy

Our focus is on manufacturing designs to the highest quality whilst having a keen eye on making sure that they are made sustainably and considerately.  We use fabrics that are built to last and are made of both natural and synthetic fibres that combine to offer quality, practicality and durability.  We operate a zero-waste policy, using fabric remnants to make our smaller items and keeping samples to a minimum. 

Small Batch Production

We produce in small batches to avoid waste and over production and currently manufacture across the UK, Vietnam, Nepal and Turkey in family run businesses. All the factories that we work with are fully certified and focus on kind working environments with strict guidelines on approved levels of healthcare, competitive pay and regular breaks.

Eco-Friendly Packaging

Our packaging is 100% eco-friendly, you will receive your order in a clear compostable bag, wrapped in acid free tissue paper. All orders are sent out in reusable and recyclable cardboard boxes or paper mailbags, sealed with paper tape.  Our packaging can be re-used when sending back items for return or exchange.

We don’t claim to have it all ‘stitched up’ but we continue to strive on our levels of sustainability and will keep up to speed with new ways of improving our operations.